Can Personalization Improve Medical Device Packaging?

The “king of usability” says competitive and customer pressure will help medical device manufacturers improve the user’s experience.

Lisa McTigue Pierce, Executive Editor

September 4, 2020

In this three-and-a-half-minute video, Jakob Nielsen, Ph.D., user advocate and co-founder/principal of the Nielsen Norman Group (NN/g) — who has been called “the king of usability” by Internet Magazine — answers a question from the audience at the 2019 Las Vegas UX conference about how designers can improve the user experience of medical devices and, perhaps, make healthcare more enjoyable or less bad than it is now for the patient.

Personalization is one of his suggestions, especially for medical products that people might pick out themselves, such as injectors to treat diabetes.

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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