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Revving up packaging innovation, away from home

Lisa McTigue Pierce

June 27, 2016

It’s not easy building brands, improving operations and optimizing product packaging. Sometimes you need a helping hand. Georgia-Pacific is ready to assist. Its newly renovated Innovation Institute invites diverse collaboration, tests advanced packaging options and offers educational resources. The modern facility already has a proven track record in helping reduce supply chain costs, heighten shelf impact and boost sustainability scores.

Jim DiAndreth, vp-research and technology, Georgia-Pacific Packaging & Cellulose, explains, “It’s not about simply staying on the cutting-edge of packaging technology, it’s about creating step-change innovation that creates real value for our customers.”

This exclusive, six-minute Packaging Digest video interview goes inside the Innovation Institute to learn what it is, why it works and how you can benefit.

At the outside conference/collaboration “room,” the sky’s the limit—literally and figuratively. Take a look.

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About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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