Revving up packaging innovation, away from homeRevving up packaging innovation, away from home

Lisa McTigue Pierce, Executive Editor

June 27, 2016

It’s not easy building brands, improving operations and optimizing product packaging. Sometimes you need a helping hand. Georgia-Pacific is ready to assist. Its newly renovated Innovation Institute invites diverse collaboration, tests advanced packaging options and offers educational resources. The modern facility already has a proven track record in helping reduce supply chain costs, heighten shelf impact and boost sustainability scores.

Jim DiAndreth, vp-research and technology, Georgia-Pacific Packaging & Cellulose, explains, “It’s not about simply staying on the cutting-edge of packaging technology, it’s about creating step-change innovation that creates real value for our customers.”

This exclusive, six-minute Packaging Digest video interview goes inside the Innovation Institute to learn what it is, why it works and how you can benefit.

At the outside conference/collaboration “room,” the sky’s the limit—literally and figuratively. Take a look.

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About the Author

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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