Boxer Mike Tyson, a cannabis entrepreneur since 2016, has entered into a partnership with hemp company LGNDS to produce a new line of cannabis edibles. The boxer’s company, TYSON 2.0, launched the new product line, Tyson Mike Bites Delta 8 edibles, in late 2022.

Tyson’s name is front and center on the stand-up pouches, and the product’s name, shape, and package graphics evoke the bite Tyson took out of opponent Evander Holyfield’s ear during a 1996 fight.