20,000-year-old ice water looks cool in a pouch

Wasatch Ice Water Co., Park City, UT, is bringing 20,000-year-old artesian water to market in a 16-oz, standup, flexible pouch from Ampac Flexibles Converted Products, a unit of Ampac Packaging (www.ampaconline.com). Wasatch is the first water to be marketed nationally in such a package, the company says. The contaminant-free water, reportedly created during the last ice age, offers both purity and convenience. Wasatch says it employs proprietary filling techniques at the water's source.

The proprietary, flexible pouch structure for its Park City IceWater™ brand combines polyethylene terephthalate and biaxially-oriented nylon with what's described as a coextruded, organoleptic inner layer. The inner layer is said to guard against compromising taste, odor and color but also protects against structural failure. Ampac's SmartSpout™ dispensing spout teams three components from Seaquist Closures (www.seaquistclosures.com) : a polyethylene base fitment with a spout, a silicone valve and Seaquist Closures' EZ Turn tamper-evident cap. Ampac Flexibles uses an eight-color Toshiba (www.toshiba-machine.co.jp) sectional drive press to gravure-print the pouch graphics on front and back. The design features snow-capped mountain peaks in five colors with purple and white as the predominant scheme. Park City IceWater is available in retail outlets across the U.S.