Here’s how you can remain faithful to your core branding yet create seasonal packaging designs that appeal to consumers during the holiday season — and beyond.

Patrick Llewellyn, CEO

December 19, 2023

4 Slides

This time of year ushers in opportunities for brands to connect with consumers in new ways through packaging, particularly through limited-edition products designed to be the perfect gift. But cut-and-paste festive motifs only hit the seasonal mark for a moment: through smart and creative design choices, here are four ways to extend the longevity and versatility of limited-edition packaging far beyond the holidays.

By focusing on inclusive and creative themes, remaining faithful to your core brand, and emphasizing the specialness of what you're creating through scarcity, your seasonal packaging design is sure to hit home for your customers — both during the holiday season and beyond.

About the Author(s)

Patrick Llewellyn

CEO, 99designs by Vista

Patrick Llewellyn is CEO of 99designs by Vista

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