Sharon Derbyshire

August 21, 2014

4 Slides

Packaging has become far more than just a container or carrier of a product. In today’s competitive marketplace, cosmetic, personal care, food and other consumer product manufacturers depend on packaging to grab shoppers’ attention and differentiate their brand from others on the shelf.

But, beyond the “wow factor,” modern packaging must also be functional and ergonomic, as consumers have begun to demand more from their bottles, lids, caps and closures. In fact, according to the latest market data, functionality, differentiation and visual appeal have become the top three packaging attributes brands look for in assessing performance.

These requirements are in direct response to consumer demand and the drive to meet the needs of our ever-evolving consumer culture. The following are some suggestions to enhance the customer experience:

1. Create a cap that is easier to grip and open

2. Design a beverage can for content preservation

3. Use more environmentally friendly materials

4. Design with materials that support your branding efforts

As consumer demands for high-performance packaging continue to change and grow, thermoplastic elastomers (TPEs) offer one of the most flexible and innovative solutions to meet evolving requirements and satisfy the needs of both consumers and brand owners.

Read the full article here.

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