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5 emerging packaging design trends for 2014: Photo Gallery
Suley Muratoglu
September 30, 2014
5 Slides
1. Food for Health: Target’s wellness foods brand Simply Balanced uses a vibrant teal as the dominant color, with appealing photos of ingredients or the products inside. Nutritional information is prominently displayed on the front of the package rather than the back or side.
The package is a consumer’s first and last impression of a product. That’s why differentiation is so important. We’ve identified five important, emergent trends in the food and beverage industry that savvy brands are injecting into their packaging to appeal to consumers.
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