Abbott launches PediaSure SideKicks in kid-friendly packagingAbbott launches PediaSure SideKicks in kid-friendly packaging
March 11, 2015
Abbott PediaSure SidekicksA child's picky eating habits can make getting the right nutrition challenging for parents and kids alike. Abbott is introducing a new option for picky eaters' routine with PediaSure SideKicks Clear, a refreshing clear nutritional beverage that helps balance out the diet of those picky eaters who are growing fine, but still may be missing nutrients. Moms can also have peace of mind knowing that their picky eaters are receiving a source of protein and 19 vitamins and minerals.
In addition to new kid-approved flavors—Berry and Tropical Fruit—one 6.8 fl oz serving of PediaSure SideKicks Clear provides as much protein as one large egg, as much vitamin D as a 6-oz yogurt cup (vitamin D added) and as much vitamin A as a half cup of zucchini. With 120 calories, 19 essential vitamins and minerals, including 3 essential antioxidants in a fat free formulation, it's a great nutritious option for kids who don't drink milk or require a gluten-free diet.
While picky eating is considered a normal developmental stage for children, it can frustrate even the most patient parent. In fact, two-thirds of moms surveyed reported having a picky eater at home, and nine out of 10 of these moms say they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day. Parents of picky eaters can feel good about what their child is drinking knowing that PediaSure SideKicks Clear is available to help fill in the nutritional gaps while he or she continues to teach meal time lessons for a lifetime of good nutrition.
At school or on-the-go, the new kid-friendly packaging makes it easy for moms to fit this nutritional drink into a lunch bag and helps fit good nutrition into their child's routine. With no artificial colors, flavors, or preservatives, the clear formulation means "no staining" if there are any spills.
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