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Beverage packaging: Winn-Dixie launches NFL’s first co-branded bottled water

Beverage packaging: Winn-Dixie launches NFL’s first co-branded bottled water
winn Dixie NFL bottled water

winn Dixie NFL bottled waterWinn-Dixie Stores, Inc. and the Jacksonville Jaguars announced the launch of the NFL’s first co-branded bottled water. Sporting the Jaguars’ team logo on a teal label, the “official bottled water of the Jags” will be the only water sold at EverBank Field and is available in all Winn-Dixie and SaveRite stores in Northeast Florida and Southeast Georgia.

“As the official grocery store of the Jaguars, Winn-Dixie is proud to provide football fans with access to exclusive products and programs that enhance the NFL game day experience,” said Dan Portnoy, Winn-Dixie’s chief marketing and merchandising officer. “We are excited to introduce this locally produced product and think it’s an excellent way for Jaguars fans to show their team spirit – both in the stadium and around Jacksonville.”

Bottled in Silver Springs, Fla., Winn-Dixie/Jaguars bottled water is available in 24 packs of 16-ounce bottles for $3.99 in stores. It will be sold in 24-ounce bottles for $3 inside the stadium, a price that is $1 less than the bottled water sold in previous seasons.

The water comes from the deepest source of drinking water in the Southeast, the Floridian Aquifer, and is bottled under certified kosher standards. The bottles are recyclable and use less plastic than most national brands, making them 50 percent lighter, reducing the amount of plastic in the environment.

“Winn-Dixie’s sponsorship continues to provide us the support we need throughout the season,” said Wayne Weaver, chairman and CEO of the Jacksonville Jaguars. “Winn-Dixie plays a vital role in making each home game a great experience for our team and our fans, and we look forward to the season ahead of us.”

SOURCE: Winn-Dixie

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