Kerrygold Extra is a dairy spread made from Irish butter (made with milk from meadow-grazed cows) and high-quality rapeseed oil. Because the firm has a reputation for high-quality, flavourful dairy products, the packaging for the new spread had to meet the company's lofty standards.
Â
The company opted for K3 dimensionally stable tubs, made by Greiner Packaging Intl. The containers are thermoformed from PP and wrapped with a paperboard sleeve. The recycled-content sleeve is designed to give the tub greater stability and protects the contents from exposure to light.Â
The tub is decorated with a printed paper label. A thick sheet of special paper inserted between the lid offers additional product protection. Also, the overall design of the tub is geared toward the user experience: The textured sleeve and rounded shape make it safe and easy to handle while spreading, and a small flap on the lid makes it easy to open and close.
Â
Kerrygold Extra, sold in Europe, comes in 150g and 250g packages.
.
