Sign up for the Packaging Digest News & Insights newsletter.
March 11, 2015
1 Min Read
In fall 2007, Bartons Confectioners launched Heavenly Dark popcorn and pretzels in elegant packages with a small footprint. “The pretzel carton was conceived while trying to find a container that worked for a product that was tall and thin and would have a relatively small shelf footprint,” says Bartons Confectioners marketing director Carrie Madigan. “The popcorn carton is styled after retro movie theater popcorn boxes.”
The pretzels are packed in an 8-oz SBS carton and the popcorn is sold in a 9-oz SBS carton.
According to Madigan, the color, shape and graphics made the flexible and cost-effective packaging appropriate for a product meant for quick consumption.
Heavenly Dark popcorn and pretzels join Bartons Confectioners' extensive product line, which includes nutritional and snack bars, chocolate bars, caramel cups, chocolate cherries, mints, molded chocolates, nut clusters, nut crunch and bulk chocolate.
You May Also Like
Coffee's Still Hot in America, Especially When It’s ColdFeb 20, 2024|6 Min Read
What Does the EU MDR Extension Mean for Packaging?Feb 16, 2024|3 Min Read
Is Chlorine Dioxide the Answer to the 'EtO Problem'?Feb 15, 2024|4 Min Read
Best in New Food and Beverage PackagingFeb 15, 2024|2 Min Read