Coffee enhancer carton designed to stir up younger customers

Friesche Vlag coffee enhancers

With Friesche Vlag nearing the century mark, managers decided the packaging of the company's popular coffee enhancers could use some freshening up. They engaged Anthem Worldwide, the brand development division of Schawk, to effect a redesign that would give the products a look that attracts a younger audience while remaining relevant to existing consumers. Anthem gave the logo a more organic shape relevant to the dairy sector, incorporated bold photographic imagery and blended existing brand colors with additional colors. Further, the company packages the coffee enhancers in Tetra Pak's Tetra Brik Aseptic cartons, imparting the products with a strong shelf presence.

"The new designs will appeal to both new and existing customers alike, and bring some life to the coffee milk shelf again," says Annerie Brenninkmeijer, marketing manager at Friesche Vlag.
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