Colorful and fun, Sunkist Smiles graphics appeal to kids—and momsColorful and fun, Sunkist Smiles graphics appeal to kids—and moms
March 11, 2015
Colorful and fun, Sunkist Smiles graphics appeal to kids--and momsSunkist Grower's easy-peeling Sunkist Smiles Clementines and Mandarins are greeting shoppers this winter in a variety of new, brightly colored packaging.
"We're branding these popular citrus varieties for easy recognition, both of our product and of the fact they are easy, fast, fun, ‘good-for-you' snacks that also deliver an abundance of nutritional value," says Dean Troxell, Sunkist's director of packaging.
The packaging has eye-catching graphics of happy, smiling children and peeled fruit segments. It is featured on a variety of package sizes that include the 5-pound bag-in-the-box tray, Giro grab'n go bags in 2, 3 or 5-pound sizes and master cartons that hold the smaller packages.
"The new packaging gives everyone a reason to smile," says Troxell. "And we've heard from retailers that it has special appeal to moms with young children."
Clementine and Mandarins are packed full of nutritional benefits. Two Clementines have 290 percent the recommended daily value of vitamin C and 400mg of potassium. This medium-sized fruit has a smooth glossy, deep orange color exterior. It separates easily into eight to 12 juicy segments filled with a taste of apricot nectar.
Source: Sunkist Growers
Colorful and fun, Sunkist Smiles graphics appeal to kids--and moms
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