Lisa McTigue Pierce, Executive Editor

March 11, 2015

1 Min Read
Costume e-tailer's outer pack echoes its inner character



Online retailer has announced a new branding initiative. To communicate the fun aspects of its brand, it has created a new mascot for the company. As part of this brand initiative, all of its boxes used for shipping now have a fun monster design. This mascot will also be showing up in future creative elements of the company.


About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

Sign up for the Packaging Digest News & Insights newsletter.

You May Also Like