Looking to capture fiscally conscious consumers, a number of candy and gum makers are coming out with packs that are compact and clearly labeled with a low price. Orbit, a Wrigley brand, previewed its soon-to-roll-out Micro Packs, which contain 6 pieces (down from the 14-piece regular pack) and bear "MSRP 69¢" on the front. Kraft Foods' Trident gum also is releasing 5-piece economy packs, with a 50-cent price on the label.Two-in-one packaging:
A number of companies showed candy and snack products that combine multiple products or components in a single pack. Pemmican, a popular jerky brand owned by Marfoods USA, debuted its Pemmican Plus packs, which feature the company's dried meat snack in one side of a tray, and another item (sweet-and-salty trail mix, wasabi peas or other edibles) in the other. Jack Links, a jerky brand from Link Snacks, also offers a number of two-part packs with meat on one side, and a cheese or barbecue dipping sauce in the other.
The trend of offering smaller packages continues, enabling candy and snack manufacturers to get more product on a pallet and conserve materials costs. Among the notable packages: Spangler Inc. has shrunk the 12-unit boxes housing its best-selling candy canes into a version that's approximately half the size of the previous version.Gum innovation:
In addition to releasing slimmed down and low-price packages, gum companies continue to offer gum packages with design features intended to help their products stand out and increase shelf appeal. One example: ID from Stride, an upcoming product from Kraft Foods, features a printed overwrap that reveals artwork submitted by teen consumers; a magnet keeps the two-sided wallet-style pack closed and helps increase the package's premium feel.
Several companies at the show displayed packages that put more of their product in a single container; these include "car cups" for gum and candy consumers on the go. Ferrero USA previewed a "Big Pack" for its popular Tic Tac breath mints. The new package is significantly larger than the rectangular shaker pack currently found in checkout-counter candy racks, and it introduces an eye-catching shape (meant to evoke the ovoid shape of the mints themselve) that stands upright.
Companies exhibiting at the Sweets and Snacks Expo displayed new retail display solutions in two showcases: the Retail Solution Center, and the Magic of Merchandising display gallery. In these areas, and throughout the show floor, manufacturers and a number of display producers showed off innovative and attractive displays. These demonstrate a trend toward combining the ability to attract customers with bright, high-quality printing; giving retail staff an easy set-up job; maximizing footprint; and recyclability of disposable content.
For more information about the products and packages on display, visit www.sweetsandsnacks.com