Foil-free holography tees off for golf balls

Bridgestone Golf's e6+ golf ball carton earned Shorewood Packaging (www.shorewoodpackaging.com) both Gold and Innovation Excellence Awards at the 65th Annual National Paperboard Packaging Competition. The cartons feature Shorewood's new Cast and Cure finish, a holographic transfer method that adds an embossed pattern at the end of the printing process. “Bridgestone wanted the packaging for this new product to have an elegant, understated pattern that would stand out among the sea of holography that currently characterizes golf ball packaging,” says Leon Hill of Shorewood. The process lays down a primer that is shaped by an embossing film. The embossed primer is then cured to hold the shape, producing the look of a hologram without the costs of foil. “The whole experience was a great success,” says Daniel Johnston, art director for Bridgestone.

The traditional outer box and golf ball folding cartons were offset-printed in six colors on a metallized polyester board laminated to .016 Everest® SBS board from International Paper (www.internationalpaper.com) for extra sheen. Cast and Cure was applied as an overall pattern to the printed sheets.