Future trends help packaging innovation teams ideate now

Looking out five to 10 years to understand future consumer trends is critical to fueling the ideas that packaging innovation teams need now, says Lisa Baer, senior director of market innovation, HAVI Global Solutions, during this exclusive video interview. This is one insight Baer shared from attending the 2014 Global Food & Beverage Packaging Summit, produced by UBM Canon and Packaging Digest.

“This is definitely a go-to conference for my team,” Baer says, “and I will share it with my colleagues.”