Sign up for Packaging Digest newsletters
Getting a feel for multi-sensory packaging: Gallery
David Luttenberger
September 30, 2014
4 Slides
Already have an account?
Japanese mega-brand Kirin uses an interrupted surface pattern on a two-piece steel can for its Kirin Fire Cafe Au Lait product. A series of facets are rolled into the can body during forming. The facets help strengthen the side walls and top load strength of the can so that it can be thin-walled; they refract store lights to attract shoppers and provide a unique hand-feel for consumers during consumption directly from the can.
Brands today are tapping into the personalization of packaging to reach the masses one consumer at a time. But standing apart from the it’s-all-about-me package decoration crowd, tactility is an underused multi-sensory element that draws shoppers in, often with visual cues first, and then closes the deal with what may be the most personal of the all the senses—touch.
Tactility in packaging today takes on many forms and performs wonderfully in myriad leading and supporting roles.
Click here to read the full article.
About the Author
You May Also Like
