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How packaging designs deliver brand before beauty: Gallery
Ted Mininni
December 5, 2014
3 Slides
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Whimsical drinking spouts on containers of good2grow juices add a unique co-branding opportunity with popular licensed characters that goes beyond just colorful design. They stand out on shelf and encourage kids to collect their favorites.
Marketers need to find the balance between developing attractive packaging and connecting consumers to the product in a convincing manner by sharing the unique attributes of the brand. Isn’t that what packaging should do when fully leveraged?
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