Kid-proof cleaners are packaged in style

Babyganics, a new “kid-centric,” personal-care marketer that produces a line of nontoxic cleaning products including foaming soaps, all-purpose household cleaners and more, has turned to Rexam Personal Care (www.rexam.com) for assistance with its stylish packaging, which was launched in April. The packaging features translucent bottles accented with cheerful and clever label graphics in yellow, orange and lime green. Designed to be safe around infants, pregnant women, pets and the environment, the products are contained in bottles from 50- to 550 mL, depending on the SKU. The Dry Spray Dispenser bottle in white PP is used for the Breathin' Easy Air Freshener and Odor Eliminator, and Rexam's T-1 mechanical PP foamer in lime green is for the Fine & Handy foaming handsoap, the Germinator foaming hand sanitizer and Dish Dazzler foaming dish soap. The M3 mini-PP foamer is used on a 50-mL version of the Germinator foaming hand sanitizer. The Dry Spray dispenser emits a continuous, fine-mist spray, without chemicals or propellants. Says Kevin Scwartz, CEO and found of BabyGanics, “The brand offers gentle, safe baby products that function flawlessly, are easy and fun to use. The foamers and dry sprayer offer superior user experience...”