Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Digital Printing

Laser-Cut Chocolate Box of Packaging Design Delights

Video-Laser-Cut Chocolate Box of Packaging Design Delights

Loaded with clever details and a sleight-of-hand visual surprise, this thoughtfully crafted box represents digitally printed artistry.

“Life is like a box of chocolates,” said Forest Gump in the movie. “You never know what you’re going to get.”

That catchphrase is spot-on for a highly limited, special-edition release of an artfully designed and crafted box of European chocolates. The box reveals several layers of packaging design surprises including a sleight-of-hand visual twist upon opening.

Printing company Colordruck Baiersbronn created a truly one-of-a-kind box of scrumptious chocolates for a gathering of confectionery professionals.

It’s a memento that should make a lasting impression.

The laser-cut the lid mimics peeping through window blinds. Inside are 12 individual printed paper cubes, which are neatly folded origami style sans glue.

Each wraps a hand-made praline, and each is printed with a different, colorful “mountain peak” pattern using HP SmartStream Mosaic digital printing software that can create thousands of variations.

In another attention to detail, the scheme echoes the mountainous Swiss region that hosted the confectionery connoisseurs.

The sleight-of-hand is apparent after the box is opened; the images on wrapped chocolates as seen through the lid’s slats are not the same as on the wraps.

What’s going on?

We don’t want to spoil the design magic as to how it was accomplished, but it’s something that Penn & Teller may have done had they been packaging designers.

As a final touch, the lid snaps shut with the satisfying snap of a magnetic closure reflective of premium packaging.

The video is hosted by Sabine Lenz, founder of Paper Specs, who provides expert insights in calling out all the wonderful packaging and design details.

Lenz's expertise was last seen in Unexpected Whiskey Packaging is for the Birds, published in May.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.