New 3-in-1 oral care line gets sleek packaging

Church & Dwight Co. Inc., the maker of Arm & Hammer oral care products, releases a new oral care product line which includes the Truly Radiant toothpaste and Spinbrush Truly Radiant battery-powered toothbrushes and replacement brush heads all wrapped in sleek black packaging.

"We are thrilled to introduce our first Arm & Hammer Oral Care platform — the Truly Radiant collection — to help achieve a healthy, strong and white smile," says Tim Seitter, vp of oral care marketing, Church & Dwight Co. Inc. "The three-in-one approach goes beyond whitening and offers unsurpassed benefits so you can feel and look truly radiant when you smile."

Hand-picked by Arm & Hammer to be the ambassador of the brand is actress, author and TV host of The Biggest Loser, Alison Sweeny. The new face of the brand was selected because she is an embodiment of a truly radiant lifestyle which encompasses being healthy, confident and strong. Sweeny will be representing the product line in an upcoming marketing campaign in print, television and digital advertising.

"Having a good smile gives me a sense of confidence and beauty," says Sweeney. "Using Arm & Hammer Truly Radiant toothpaste and Spinbrush helps me achieve a strong, healthy and white smile, so I can radiate from the inside out."

Consumers can now find the Truly Radiant line on the shelves nationwide at mass, drug and grocery retailers.

Source: Church & Dwight Co. Inc.