On-Pack Instructions Should be Easy to Read, Right?

Lisa McTigue Pierce, Executive Editor

August 12, 2020

“What we’ve got here is failure to communicate.” This famous quote from the 1967 movie Cool Hand Luke starring Paul Newman aptly describes the #PackagingFail this mom and Life Coach posted on Twitter.

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The heating instructions on this box of taquitos get mangled the instant you open the package via the perf strip. The packaging designer might get credit for adding an easy-open feature but … no, forget that. This goof makes the entire package a failure. Wouldn’t you agree?

@Shondratasha might have contacted the company to complain to them directly — if only the phone number and web address hadn’t gotten ripped off, too. Dig in the garbage to retrieve the missing middle or just don’t buy again? We can all take an educated guess.



About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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