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Package-Design Firm is Our Newest Contributor is proud to begin featuring new contributor Laura Donnelly, Strategy Director for package-design and branding firm XO! Create. “We’re constantly on the lookout for experts in almost any aspect of packaging, who can bring our visitors new insights and practical information that can help them,” said Packaging Digest New-Media Editor David Bellm.

Donnelly’s first article, The Secrets of Choosing Colors for Your Packaging, ran on’s homepage and was featured in the site’s Daily Newsletter. The article offers practical advice on how packagers can choose colors that help products sell better.

"We look forward to sharing Laura’s thoughts on important design and branding topics,” said Bellm. “These are things almost any packager will find useful.”

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