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Package Design: New Functional Beverage Has Bold Packaging

Next Generation Waters is launching a new line of functional waters in Southern Florida, after two and a half years of developing the product, packaging and distribution network. The four waters contain enhanced flavors and supplements that, according to the company, provide specific benefits to men and women and "actually make you feel different."

Miami entrepreneur and co-founder of Next Generation Waters, Art Massolo, worked in the beverage business for the past 17 years. Massolo's global wine trading company, Big Hug Corporation, provides bulk, private label and branded wines to its partners on six continents. Recently, Big Hug expanded its Chinese distribution of wine to over 400 wholesalers.

Massolo is aware the water world is vastly different from the wine business, but he believes Next Generation Waters will break the mold from its competing brands with its unique shape, enticing taste and superior functionality.

"We wanted to produce a healthy alternative that creates the same effectiveness as a supplement or prescription," said Massolo. "The products are all natural, very low in calories and made by wine-making standards, taking flavor into full account."

Source: Next Generation Waters

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