Packaging concepts: Chambord Liqueur rebrands with new packaging and flavored vodka line

David Bellm

March 11, 2015

3 Min Read
Packaging concepts: Chambord Liqueur rebrands with new packaging and flavored vodka line



Chambord, the iconic liqueur known for its natural black raspberry flavor and unforgettable orb-shaped bottle is set to hit shelves with a contemporary new look and its first-ever line extension in Chambord Flavored Vodka – a balance of premium quality French vodka infused with Chambord Liqueur.

“As an iconic French liqueur, Chambord has a rich history with fine ingredients, a hand-crafted process, and a majestic chateau it calls home,” said Josh Hayes, Chambord brand manager. “The evolution of the Chambord brand has led to a more contemporary bottle design for Chambord Liqueur and the introduction of a truly groundbreaking product in Chambord Flavored Vodka, both of which represent a modern expansion for Chambord.”

Just like Chambord Liqueur, Chambord Flavored Vodka is presented in the distinctive orb-shaped bottle, and made in a state of the art facility on the grounds of La Sistiere, a chateau nestled in the Loire Valley of France. Both Chambord Liqueur and Chambord Flavored Vodka embody the French heritage, natural ingredients, distinct flavor and iconic look the Chambord brand has always delivered.

Packaging design update
With innovation top of mind, Chambord Liqueur has updated its package for the first time in nearly three decades, an evolution expressing a modern look and enhanced, versatile usability. Regal and steeped in French heritage, the new bottle design for Chambord Liqueur emulates the quality of the spirit inside while paying close attention to improve every detail.

“The driving force behind the design was to ensure the bottle appeals to contemporary Chambord drinkers,” said Hayes. “Changes to the Chambord Liqueur bottle are a reflection of those who enjoy Chambord – modern, fashionable and charismatic.”

As the spirit inside the bottle remains the same, changes to the newly designed bottle tell the story of Chambord’s rich history while creating a luxurious but effortless experience for those who enjoy Chambord cocktails. The crown is indicative of Chambord’s royal beginnings and Chambord’s detailed lattice patterns adorn the label and crown. The brand name is boldly displayed and is instantly readable and immediately identifiable. The new bottle offers simpler, cleaner pours and the neck and cap have been redesigned to improve usability while cleaner, clearer and lighter weight glass showcases the brand’s deep, natural color.

Chambord Liqueur continues to use the world’s finest blackberries, raspberries, flavors of vanilla and XO Cognac to craft the luxurious raspberry spirit that enhances cocktail and culinary experiences. Chambord Liqueur is now hitting shelves globally with a suggested retail price of $32.99.

New Flavored Vodka introduced
For the first time ever, the Chambord brand is stepping outside of the liqueur category and introducing a product that has been called ‘revolutionary’ and ‘groundbreaking’ in the spirits industry. Chambord Flavored Vodka is a leader in the industry as it draws from Chambord Liqueur’s expertise in the black raspberry flavor segment as a liqueur, to create a Chambord infused vodka of equal quality and versatility.

Using a delicate process with the finest ingredients, Chambord Flavored Vodka produces an unparalleled taste experience captured in the brand’s innovative new package. Chambord Flavored Vodka is a balance of premium quality French vodka and Chambord Liqueur’s trademark natural black raspberry flavor.

Mirroring Chambord Liqueur’s package evolution, Chambord Flavored Vodka is presented in the distinctive orb shaped bottle: “The Chambord Flavored Vodka bottle is visually interruptive in the vodka category,” said Hayes. “While most vodkas stand tall, Chambord stands apart.”

The bottle is accented with chrome detailing and the color of the product inside a bottle of Chambord Flavored Vodka is a striking transparent lavender which is derived in part from natural flavoring from fruit such as the natural black raspberry flavor found in Chambord Liqueur. Chambord Flavored Vodka is 75 proof with a suggested retail price of $24.99 for a 750ml and is available August 1 in 13 markets in the United States: CA, AZ, TX, LA, MO, KY, IL, MA, GA, NY, DC, FL and PA with national rollout to follow.

SOURCE: Chambord


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