Packaging concepts: Minute Maid’s juicy new look

Minute Maid, has debuted clear, modified PET packaging for the larger sizes of its Premium Orange Juice. The clear bottles are ergonomically designed with a large handle. This handle is designed so four fingers fit comfortably to better lift the contents of the

128- and 89-oz packaging. To help prevent spilling, the bottle has a low center of gravity. Optimal weight balance promotes controllable pouring. The bottle also fits on the top shelf and in the door of average household refrigerators, helping to maximize space. Additionally, the bottle shape and graphics further help convey the product’s more contemporary look.

 “Our new clear bottle really stands out on shelf and helps communicate the fresh, delicious taste of Minute Maid Premium 100 percent Orange Juice,” remarks Mike Saint John, president, Minute Maid business unit, The Coca-Cola Co.

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