revv and revv Pulse were designed to appeal to the same active consumers who made energy drinks the fastest-growing beverage category in the U.S. According to a 2009 report from Mintel International Group, 50% of adults surveyed say they drink coffee for an energy boost.
To build on the excitement of these two new K-Cups, revv and revv Pulse samples will be handed out March 18-20 at the Burton US Open Snowboarding Championships at Stratton Mountain Resort in Vermont. Coffee lovers will also have a chance to win a snowboard or a Keurig Single-Cup Brewer by playing “revv Charge,” a timed racing challenge at www.revvcoffee.com. revv is also on Facebook (www.facebook.com/revvcoffee) and Twitter (@revvcoffee), for those who want to share their high-performance revv experience.
SOURCE: Green Mountain Coffee Roasters, Inc.