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Packaging Designer Shows How It’s Done

A freelance graphics designer walks viewers step by step through a project for creating a beverage brand’s logo and packaging.

Kate Bertrand Connolly

November 17, 2022

Ever wonder about the nitty gritty of designing packaging for a new brand? In this video, designer Michael Lubrin takes us through the process.

Initial steps include exploring illustration styles and palettes, gathering photos of animals for reference when illustrating, and performing an audit of competitor packaging.

Lubrin draws his illustrations on paper and then transfers them to his laptop for manipulation with Adobe Creative Cloud software. Ultimately, he creates digital mockups of his packaging designs using websites such as are Freepik, Mockups Design, and Mr. Mockup.

The process and results are equally inspiring. See photos of Lubrin’s work on Instagram.

About the Author(s)

Kate Bertrand Connolly

Freelance Writer

Kate Bertrand Connolly has been covering innovations, trends, and technologies in packaging, branding, and business since 1981.

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