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Perrier Bottle Redesign Was 160 Years in the Making

Limited-edition bottle of sparkling water celebrates the 160th anniversary of the iconic brand.

Rick Lingle

October 23, 2023

To celebrate its 160th anniversary with panache, Perrier reimagined the iconic green bottle with the limited-edition Perrier + Starck. The one-of-a-kind bottle was launched in the international market starting in mid-October 2023.

The project was handled by visionary creator Philippe Starck, who is considered “one of most renowned creators of the international contemporary design scene.”

Starck’s revision makes the Perrier bottle distinct and elegant, without compromising the distinctive shape.

“[Perrier] is an international icon, but is incredibly French,” says Starck.  

It’s available in 31.1 cl and 72.2 cl sizes, which is 10.5 ounce and 24.4 ounce.

The inspiration for Starck was sparked by a Fresnel optical lens and the way it diffracts light. The Perrier bottle’s thin horizontal lines that run across the glass surface create visual interest through a play on optics and light.

The grooved design is reminiscent of a tequila bottle design that mimics a vinyl record that Packaging Digest reported mid-October.

The inspiration for Starck was sparked by a Fresnel optical lens and the way it diffracts light. The Perrier bottle’s thin horizontal lines that run across the glass surface create visual interest through a play on optics and light.

The grooved design is reminiscent of a tequila bottle design that mimics a vinyl record that Packaging Digest reported mid-October. The lines for that design, however, run diagonally. 

What Starck has conceived is bottled art. The video tells the story.

About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.

https://twitter.com/PackmanRick[email protected]

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