Power of Fruit introduces new logo, packaging design, website

The Power of Fruit® Inc, maker of what it claims are the only frozen fruit bars made of only fresh frozen whole fruit and fruit juice with no added sugar, chemicals or preservatives, has introduced a new corporate identity system including a new logo, tagline, packaging design and website, www.poweroffruit.com.

The new logo reflects the freshness and purity of their products, says the company, with the logo emanating directly from the sun to demonstrate the essence of their promise to deliver healthy snacks that are always made exclusively of whole fruit and 100% natural fruit juice. The packaging aims to build on the promise of freshness and simplicity while clearly illustrating the ingredients of each bar's flavor. The revitalized website features a fun, interactive application that enables users to build their own Power of Fruit Bar that clearly illustrates each and every ingredient used in the bars themselves.

The Power of Fruit selected NY based Launch pad Advertising as their Agency of Record, and the agency developed all aspects of the new identity, packaging and website. "We've had great success over the past year, and looked for a partner that would help us accelerate our momentum and take us to a new level," said Ron Kazmierski VP of Sales and Marketing at The Power of Fruit. "Launchpad's strategic ability and unique focus on delivering creatively across all aspects of our business was critical in choosing them as a partner."

"Over the past few years the natural foods arena has taken off, making it one of the most desirable yet most difficult markets to break into," said David Low, Principal at Launchpad. "We worked to differentiate The Power of Fruit from the rest of the category by creating a distinctive fun personality that still aligned with its healthy, all-natural roots. The positioning was brought to life with the new theme line 'We're fruit, whole fruit and nothing but the fruit'."

SOURCE: The Power of Fruit; Launchpad Advertising