Whether it’s a rainbow for Pride or a raised fist for racial solidarity, some brands show their support for social justice through packaging graphics.

Lisa McTigue Pierce, Executive Editor

July 30, 2020

1 Min Read
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Photo credits (left to right): Red diamond and Vadim Maslov – adobe.stock.com

Companies large and small are noticing — and acting on — the sea-change in cultural attitudes we’re witnessing across the country and throughout the world. June was Pride Month, and with protests continuing throughout the US against racial discrimination and police brutality, we wanted to highlight some of the packaging designs being shared recently across social media that support inclusion and diversity in various forms or slam unfairness and perceived bias.

 

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Can we all take a moment to appreciate the perfection that is @jeffreestarcosmetics packaging ?! @jeffreestar you DID...

Posted by MakeupMurderess on Friday, June 29, 2018

 

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Love and a Bach’s Pride. Limited edition for the #csd 2019. Available only this weekend. #craftbeer #beer...

Posted by Stefan Hübsch on Thursday, June 6, 2019

 

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About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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