Companies large and small are noticing — and acting on — the sea-change in cultural attitudes we’re witnessing across the country and throughout the world. June was Pride Month, and with protests continuing throughout the US against racial discrimination and police brutality, we wanted to highlight some of the packaging designs being shared recently across social media that support inclusion and diversity in various forms or slam unfairness and perceived bias.
Check out P&G latest rebrand for Fairy, or now FAIR, to commemorate #PrideMonth and use its brand power to bring awareness about LGBTQ+ rights to all families #trends #packaging #rebranding #lgbt pic.twitter.com/vUcTzOGili
— Pointbleu Design (@pointbleudesign) July 12, 2019
What a beautiful #specialedition in honor of #oslopride! Mack Brewery's limited edition of their Arctic #Beer is distributed to selected stores across #Norway and a colorful means to #celebrate #PrideMonth. #packaging #can #beveragepackaging https://t.co/sWe3ArIMFR
— interpack (@interpack2021) July 16, 2019
In our #immigrant homes...we usually see margarine containers filled w/ leftover #food in the fridge. I want these new @benandjerrys containers. I'd rather see these opening my fridge. #Resist #Resistance #benandjerrys #BlackLivesMatter #tamilsforblacklives #packaging pic.twitter.com/lmXs82j1H8
— Cheyanne Ratnam (@CheyRatnam) June 6, 2020
#CreativeThrowback: #smirnoff showed their support to #LGBTQ community through their bottle #packaging.@SmirnoffUS @SmirnoffEurope @SmirnoffSA #PrideMonth #PrideMonth2019 pic.twitter.com/uAEw42nDJH
— Media Samosa (@MediaSamosa) June 28, 2019
@Skittles have given up their #rainbow to support #PrideMonth #genius #packaging #design #minimalist #jenovaltd https://t.co/Qvm1Ijd3MJ pic.twitter.com/CIrZ2S8YJ3
— Jenova Ltd (@JenovaLtd) June 22, 2017
#Packaging our first lots of orders! Such a great feeling to be providing families with two Mummies postive experiences #lgbt #diversity pic.twitter.com/NiVyUyWgJi
— Mum to the Power of Two (@MumtothePower2) October 31, 2019
Changing logos is a start, but experts say racialized brands need to do even more. https://t.co/Yzuq4ndhvH #branding #packaging #trends pic.twitter.com/LCgNecvBt5
— Anne Stephenson (@AnneAtExplorer) July 28, 2020
Opened up my order from @bevel this morning. Without exaggeration, it almost brought a tear to my eye. The level of care and detail in the packaging alone. I already know before opening the boxes that this product was made for me and with my health in mind. #BlackLivesMatter. pic.twitter.com/sMGtLgrZx4
— The Attack Titan, Esq. (@dreadlock_esq) July 15, 2020
cute and generous! Colors! The packaging was unexpected and full of life! Happy Juneteenth! love is love!#BlackLivesMatter buy art from @NachozArts! pic.twitter.com/osm2ZpSzqF
— Caro we in there(looking for field work) (@Coco_Chocobo) June 19, 2020
@CocaCola, found this on pinterest im not sure if its a real coca cola but packaging like this would go a long way towards #blacklivesmatter pic.twitter.com/o3cXSz7Ow5
— Tapiwa mandishona (@tapiwamandis) June 30, 2020
#Cute and #aesthetic packaging design...hmmm makes me so happy Isn’t this one cool though?! Mix and match different #products and #couples! #RSJ108 #design #packaging #diversity https://t.co/4XZYIw8lYZ
— Aya Sato (@dislifeofaya) February 23, 2018
Why @DietCoke is considering stripping its name from some cans:https://t.co/6S7LmCstMc#DietCoke #CocaCola #diversity #newcampaign #branding #graphicdesign #packaging #lessismore #gotchaitalialovesit #gotchaitalia #gotchaitaliastudio #gotchaitaliagraphicdesign @gotcha_italia pic.twitter.com/IawgJthB88
— GOTCHA ITALIA (@gotcha_italia) July 16, 2019
Brands want to replace racial stereotypes on packages. Not all customers agree https://t.co/EPyWDrYrSB #Branding #Packaging #BlackLivesMatter #Faheemspeaks https://t.co/6iWHjXt333
— Faheem Speaks (@faheemspeak) July 8, 2020
@BGFoodsInc i'm a VERY long time Cream of Wheat fan. If you guys need any ideas for new product packaging, something like this please:#creamofwheat #blm pic.twitter.com/AGspgqkFAE
— Zero Pony (@Zero_Pony) July 22, 2020
Can we all take a moment to appreciate the perfection that is @jeffreestarcosmetics packaging ?! @jeffreestar you DID...
Posted by MakeupMurderess on Friday, June 29, 2018
@_crystallinecat it came in & I absolutely love every bit of it. Such a heartwarming gift & the packaging was adorable. Thank you so so much pic.twitter.com/1aIsHzN3mS
— BLM♡ (@imjustbridget) July 22, 2020
After all these years, @Colgate is still "considering" renaming one of its Asian brand acquired in mid-1980s. It is literally still marketed as "black people toothpaste" in #China, and still use this racist packaging across Asia#BlackLivesMatter pic.twitter.com/d37MprTyIp
— yiktin (@timdayipper) June 21, 2020
Love and a Bach’s Pride. Limited edition for the #csd 2019. Available only this weekend. #craftbeer #beer...
Posted by Stefan Hübsch on Thursday, June 6, 2019
A THREAD:
— Tony Hyppolite (@tonyhyppolite) June 17, 2020
People really need to look up the ORIGINAL images of Aunt Jemima packaging to understand what Black people have been saying for decades. #blacklivesmatter #auntjemima #UncleBensRice pic.twitter.com/RTPWwaVcxt
