Companies large and small are noticing — and acting on — the sea-change in cultural attitudes we’re witnessing across the country and throughout the world. June was Pride Month, and with protests continuing throughout the US against racial discrimination and police brutality, we wanted to highlight some of the packaging designs being shared recently across social media that support inclusion and diversity in various forms or slam unfairness and perceived bias.
Check out P&G latest rebrand for Fairy, or now FAIR, to commemorate #PrideMonth and use its brand power to bring awareness about LGBTQ+ rights to all families #trends #packaging #rebranding #lgbt pic.twitter.com/vUcTzOGili— Pointbleu Design (@pointbleudesign) July 12, 2019
The BLM Beer Release Brunch is going down today from 12-6pm in Boca! Six packs of our special release beer will be available plus live music by Salon B, beats by DJ Bo Weezy and all of your brunch favorites.
A post shared by Troys Barbeque (@troysbbq) on Jun 28, 2020 at 7:02am PDT
What a beautiful #specialedition in honor of #oslopride! Mack Brewery's limited edition of their Arctic #Beer is distributed to selected stores across #Norway and a colorful means to #celebrate #PrideMonth. #packaging #can #beveragepackaging https://t.co/sWe3ArIMFR— interpack (@interpack2021) July 16, 2019
In our #immigrant homes...we usually see margarine containers filled w/ leftover #food in the fridge. I want these new @benandjerrys containers. I'd rather see these opening my fridge. #Resist #Resistance #benandjerrys #BlackLivesMatter #tamilsforblacklives #packaging pic.twitter.com/lmXs82j1H8— Cheyanne Ratnam (@CheyRatnam) June 6, 2020
A post shared by Newton Wallace (@art_by_newton) on Jun 14, 2020 at 2:09pm PDT
Most brands think that Pride only lasts for the month of June. I’m proud to partner with @Skittles to show that Pride lasts all year long and that my Black LGBTQ+ brothers and sisters deserve visibility and support beyond just June. That’s why we’re donating $100k to @blacktranscoalition #OneRainbow #ad
A post shared by TODRICK (@todrick) on Jul 14, 2020 at 6:26am PDT
Skincare with a mission: 100% of the profits (up to $75,000) from our With Pride kit are being donated to GLSEN, the leading organization working to support and make inclusive school environments for LGBTQ+ youth. Shop your kit directly from @sephora or our site!
A post shared by Youth To The People (@youthtothepeople) on Jun 25, 2020 at 5:50pm PDT
Opened up my order from @bevel this morning. Without exaggeration, it almost brought a tear to my eye. The level of care and detail in the packaging alone. I already know before opening the boxes that this product was made for me and with my health in mind. #BlackLivesMatter. pic.twitter.com/sMGtLgrZx4— The Attack Titan, Esq. (@dreadlock_esq) July 15, 2020
A post shared by got2b (@got2b) on Jul 23, 2020 at 5:56am PDT
#Cute and #aesthetic packaging design...hmmm makes me so happy Isn’t this one cool though?! Mix and match different #products and #couples! #RSJ108 #design #packaging #diversity https://t.co/4XZYIw8lYZ— Aya Sato (@dislifeofaya) February 23, 2018
Why @DietCoke is considering stripping its name from some cans:https://t.co/6S7LmCstMc#DietCoke #CocaCola #diversity #newcampaign #branding #graphicdesign #packaging #lessismore #gotchaitalialovesit #gotchaitalia #gotchaitaliastudio #gotchaitaliagraphicdesign @gotcha_italia pic.twitter.com/IawgJthB88— GOTCHA ITALIA (@gotcha_italia) July 16, 2019
After all these years, @Colgate is still "considering" renaming one of its Asian brand acquired in mid-1980s. It is literally still marketed as "black people toothpaste" in #China, and still use this racist packaging across Asia#BlackLivesMatter pic.twitter.com/d37MprTyIp— yiktin (@timdayipper) June 21, 2020
A THREAD:— Tony Hyppolite (@tonyhyppolite) June 17, 2020
People really need to look up the ORIGINAL images of Aunt Jemima packaging to understand what Black people have been saying for decades. #blacklivesmatter #auntjemima #UncleBensRice pic.twitter.com/RTPWwaVcxt