Shoppers in Ontario are seeing a new shape when they reach for a milk carton. Reid's Dairy, Belleville, ON, is the first in North America to package milk in 250-mL mini-Diamond(TM) cartons, a new Pure-Pak(R) carton produced by Elopak Canada, Inc. (www.elopak.com). The mini-Diamond carton adds unique curved top and side panels that provide more merchandising area. The design also accommodates a larger screw cap for pouring convenience. The new carton is available exclusively from Elopak.
"As an independently run company, we need to be different from our competitors and stand out by being one step ahead," says Stephen Quickert, president of Reid's Dairy. "The innovative Diamond shape, married to the quality print process provided by Elopak in Montreal, helped us create the right image with new branding that enhances the Reid's identity."
One reason for the dairy's switch to the new mini-Diamond for skim, 2-percent, 1-percent and chocolate milk was the successful launch of its Reid's Naturals premium juices and drinks in another new Elopak carton, the Pure-Pak Curve(TM). The juice launch, the technology investment that preceded it and the new packaging are all part of a growth strategy for Reid's Dairy, the largest independent dairy in Ontario.
Elopak can produce the Curve and Diamond cartons in sizes from 1/2 pt to 1/2 gals, with standard and mini cross-sections and with or without a screw cap. Both standard flexo and enhanced flexo printing are available. Reid's Dairy is using a Pure-Pak(R) P-M30 filler, which has an output of 3,000 mini cartons/hr, and a Pure-Pak(R) P-H27 filler, with an output of 2,700 1/2-gal cartons/hr.