Research

Reed Research provides a comprehensive range of business-to-business research services, including quantitative and qualitative studies in product, marketing and advertising research. Highlights include:

Research Experience – Reed Research operates as a full service research company within Reed Business Information. Offering a wide array of primary and secondary research services, our staff of professionals are experts in the field of research. Typical studies include ad awareness and feedback, brand awareness, customer satisfaction, market insight and benchmark studies on purchase behavior.

Industry Expertise – Through editorial, sales, and staffs of over 80 publications worldwide, Reed Research has access to an extensive knowledge base in the many markets and functions served by all of Reed Business Information. This helps create highly actionable research studies as questions are asked about the right issues, in the right language, to the right people.

List / Database – A cornerstone of our research services is our access to qualified, representative and responsive databases. Reed Business Information’s circulation file is unmatched in quality and quantity and is considered one of the most highly respected databases in the world. Reed Research can provide access to more than 10 million names within the Reed family.

Communications – In addition to the more than 2.6 million print subscriptions, RBI-US has 180 email newsletters that are sent to more than 2 million unique subscribers. This not only helps guarantee that response rates will be high (coming from a trusted source), it also complements our print publications and provides an additional mechanism to:

• Pre-notify respondents of upcoming surveys
• Create additional invitation opportunities
• Communicate results/sponsorship of research when complete

Conducting Research That Provides Insight Into Your Business, Your Customers, Your Success

Brand Research – Brand Studies help measure preference, awareness and usage of your products by specific market segments. By understanding how your customers and prospects view your company and your competitors, you can develop an integrated approach to reaching decision makers. Additional information can include gathering customers' opinions, experiences and attitudes towards your brand.

Customer Satisfaction Research – Reed Research can talk to your customers, learn how to target your market and measure awareness levels in your different target segments. Customer satisfaction studies allow you to discover how your customers rate you and your competitors overall and determine how well your sales and marketing efforts are doing with your customer base.

Advertising Awareness and Feedback – Ad Awareness and Feedback Studies measure recall of your advertisements. These studies are accurate methods of determining if your ad is reaching its target audience with the impact you are expecting.

• Identify recal impact of advertisements (seeing and reading 1/2 page or larger ads).
• Gather feedback on the creative aspects of the advertisements.
• Determine actions taken as a result of an advertisement and/or article.

Market Insight & Benchmarking – Reed Research can examine every aspect of a specific market. The studies examine the top companies and measure the relationship between those companies and their customers. We can help you explore:

• Market trends
• Buying habits

We can also help you gauge the perception of your company and your competitors. Plus determine what your customers believe is important in selecting your products, and how to target your marketing messages to better meet their needs.

Panel Research – Expert DecisionMaker™ Panels are highly qualified, selectively recruited industry experts. The research programs vary and support business objectives such as:

• Business intelligence
• Marketing and competitive intelligence
• Industry trends and benchmarks
• New product launch or market entry

Additional research available:

For more information about our research capabilities, contact:
John Bold, Publisher
P: 630-288-8835
[email protected]