While many food companies are trying new packaging formats, such as flexible pouches, grocery store shelves still are dominated to a large extent by the old-standby-cans. One such company is McCall Farms, a South Carolina-based operation specializing in products featuring vegetables that thrive in the state's climate. Its offerings include Simple Suppers, a new line of vegetables and flavored sauces that can be added to meat to create a true Southern meal in minutes.
"We have always understood the benefits of packaging fresh vegetables and produce in metal cans and have relied on the format to uphold our brand image," explains Marion Swink, co-president of McCall Farms. "Other than eating them fresh from the field, the best and most nutritious way to enjoy vegetables and produce is out of a can."
McCall Farms is also working on a project to highlight the nutritional benefits of canned food on its labels, with a "Can Fact" and a QR code directing consumers to get more info on the web; it also will aim to educate consumers about the can's ease of recycling.
The company's cans are supplied by Crown Food Packaging.