Spangler Candy licks expansion challenge with personalized lollipop labels: video

Saf-T-Pops custom label

Spangler Candy produces more than 500,000 Saf-T-Pop per day on its high-volume packaging lines, but wanted to add personalized packaging to smaller orders of its famous Saf-T-Pop lollipops. Spangler vp of marketing Jim Knight knew that it would be too costly to break into existing packaging line volumes to label smaller orders of Saf-T-Pop lollipops with personalized labels. "Customers were requesting personalized pops, but with our high manufacturing lines we just weren't able to break into those lines and run customized labels for smaller orders," Knight says.

Spangler Candy found a solution to this packaging challenge when it discovered the Vivo! Touch digital color label printer. Now, the Vivo! Touch gives Spangler Candy the flexibility to print customized Saf-T-Pop lollipop labels in short runs without having to interrupt its main packaging lines. "The Vivo! Touch has been very helpful to us in breaking into shorter runs," Knight says.

The addition of the Vivo! Touch color label printer has allowed Spangler Candy to enter into a new market for candy and confections—customized and personalized lollipops. Personalization has become a popular trend, and Spangler has been able to use the Vivo! Touch to make personalized Saf-T-Pops that reach new customers and open new avenues for sales.

"Customized candy is a trend right now," Knight explains, "and we're excited to be a part of that trend. With the Vivo! Touch, we're able to print the label and apply it in a separate facility—it allows us to have a side operation where we can customize for the consumer. With the Vivo! Touch color label printer, we're able to reach a market that we'd not been able to reach before."

Saf-T-Pops custom label template

Personalized Saf-T-Pop lollipops are popular with families who want personalized party favors for special parties or events such as new baby announcements, birthday parties or anniversaries. Safety-minded organizations such as hospitals, police and firefighting associations, and others also purchase Saf-T-Pop lollipops to giveaway lollipops with customized safety messages such as "Buckle Up." And businesses such as restaurants, hair salons and banks say "thank you" to their customers by purchasing Saf-T-Pops personalized with logos and special messages as giveaway items. Custom labeled Saf-T-Pops can be purchased online at www.Saftpops.com.

Source: QuickLabel Systems

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