Super clean packaging design promotes healthy snacks

Lisa McTigue Pierce, Executive Editor

March 11, 2015

1 Min Read
Super clean packaging design promotes healthy snacks

New graphics for SuperSeedz line of healthy dry-roasted no-shell pumpkin seeds better communicate the true attributes and intrinsic values of the brand.

The clean and contemporary packaging has a fun execution that features vividly illustrated colored pumpkins, designed uniquely for each flavor of SuperSeedz. According to the company, the new design cohesively reflects the brands core values and clearly indicates that consumers are in for a sensational tasty snack experience.

The company also redesigned the logo to signify the company’s growth and transformation from being a regional brand into a national player. The newly rebranded SuperSeedz will appear on retailer shelves at the end of February 2014. The switch over will continue until all existing packaging is completely phased out.

Kathie Pelliccio, founder of SuperSeedz, says, “The new packaging and logo bring a whole new level of sophistication to SuperSeedz. The new design is memorable and we believe it will really break through the cluttered retail environment. Our goal was to create a design that looks as great as SuperSeedz tastes.”

SuperSeedz’s new packaging also includes simplified attributes on the front label and expanded product information on the back label, allowing consumers to make a more informed buying decision at the point of sale. Additionally, the new package with its colored pumpkins makes it easier for consumers to quickly differentiate each flavor of SuperSeedz.

Growing in popularity nationwide, SuperSeedz premium pumpkin seeds are available in 5-oz bags in eight flavors: Sea Salt, Coco Joe, Really Naked, Somewhat Spicy, Super Spicy, Curious Curry, Cinnamon & Sugar and Tomato Italiano.

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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