Trends driving label innovation: Video

The 2014 Global Food & Beverage Summit video summit series continues with Sneha Shah, global technical dir., Avery Dennison, who was not only a panel speaker on Day 1 but also a presenter on Day 2. Her focus on both days was to get everyone excited about labels. And I must say, mission complete!

Packaging Digest’s Lisa Pierce, executive editor, caught up with Sneha to discuss highlights of her presentation, “Latest Trends & Innovations in Decoration Technologies,” and what were some main takeaways. One of the main points in her presentation was that label/decoration technology is really a tool that can be used in the marketing and packaging strategy and should really be integrated into the everyday pipeline of innovation.

Sneha also delved into the four trends driving label innovation: shelf appeal, functionality, brand protection and sustainability.