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May 18, 2022
You should know that my family members are all bird enthusiasts. There are currently five bird feeders in the backyard — the least we’ve had for months— and the obligatory birdbath.
Which only partly explains why, when I came across this packaging yesterday I paused, smiled, and took a closer look.
When is a whiskey bottle not just a bottle? Answer: When it’s packaged inside a beautifully designed, copper bird feeder.
Even if you’re not nuts about birds, but are about packaging, you’ll want to check it out, too. The one-of-a-kind, limited-edition Project Wingman Bird Feeder resulted from a collaboration between Redbreast Irish Whiskey and nature conservation group BirdLife.
Here are highlights for one of the most unexpected packaging efforts we’ve seen…
The copper bird feeder “shell” has a herringbone pattern that partially obscures the bottle to further heighten interest.
The Redbreast name, logo and whiskey description are laser-etched onto the front that functions as a distinctive label.
A leather strap extends across the top of the bottle to anchor it firmly within the feeder.
The bottle retails online for 70 Euros, with 3 Euros going to charity for each bird feeder bottle sold; the brand’s website reports aiming to raise €70,000.
The design is in perfect harmony with the brand, which was named after the robin redbreast in 1912.
I’ll wind things down with another question: How is the bottle removed from the feeder?
Because we don’t want to reveal more, that’s answered in the well-made video. It’s hosted by Sabine Lenz of Paper Specs, who provides an expert look of all the wonderful packaging details.
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