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V8 goes to vending

For the 70 percent of Americans who don't get enough vegetables every day, there are now fewer excuses. Campbell Soup Co., maker of V8® 100-percent juices, has made it even more convenient for people to get their vegetables on-the-go by distributing several of its V8 juices to vending machines for the first time. Campbell created a new 12-oz PET bottle that will enable the company to offer the popular juices in approximately 15,000 vending machines across the U.S. The single-serve refrigerated juices will be managed by Coca-Cola Enterprises' leading distribution system. The bottle, from Amcor (, is topped with a bright red twist-cap from Silgan White Cap Americas ( Fort Dearborn ( provides the PETG shrink sleeve bottle label, with which it prints the familiar V8 vegetable graphics. Campbell knows that demand for health-promoting, functional beverages is up and Mintel Intl. says it's going up another 19 percent by 2011, so Campbell's timing looks just right.

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