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Why Does Halloween Packaging Look Different This Year?

Packaging designs for the 2020 Halloween holiday reflect the fact that traditional trick-or-treating will probably be replaced with other ways of celebrating the holiday, thanks to the COVID-19 virus.

Lisa McTigue Pierce

October 29, 2020

8 Slides

In the United States, Halloween is a big deal. It’s now almost a month-long event. Candy, costumes, corn mazes, pumpkin carving, hayrides, haunted houses, and more combine to create a billion-dollar industry.

But with the COVID-19 virus lurking behind every get-together, this holiday is a little spookier than in previous years. Guidelines from the Centers for Disease Control and Prevention warn that traditional trick-or-treating would be higher risk than other ways of celebrating the holiday.

According to The National Confectioners Association, “Across the country, this Halloween will look a little different for many people. Whether this means socially distanced trick-or-treating, more candy bowl moments at home with family and close friends, or just more time celebrating the season throughout the month of October, one thing is for sure — Halloween is happening.”

So, parents are looking for new ways to entertain and observe this kid-favorite time of year.

Brands have noticed! And their products and packaging reflect the current reality of continued social distancing and hygienic practices to prevent the spread of the virus.

Take a look.

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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