Founded in 2002, Grassini Family Vineyards has made a name for itself by crafting a range of fine wines in Santa Barbara's Happy Canyon. The winery's original bottle bore a simple crest with a ligature of the number 5 and the letter G, inspired by the family's five children. After several successful harvests, however, the family felt the bottles containing their singular creations could use a boost.
"While the Grassini family was content with their existing design, they desired a more unique, handcrafted look-an artful statement that fit their family history," says Joe Duffy, chair and creative director of Duffy & Partners, the design/branding firm that helped the company revive its image and packaging.
The new bottle brings out the elegance of the brand's hand-crafted art and typography. Now darker in color than on the original packaging, the metallic silk-screened emblem imparts the glass bottle (decorated by Bergin Glass
Impressions) with a feeling of richness; each bottle is capped off with a hand-dipped wax seal, and a hand-affixed, letter-pressed paper label (printed by Printing Services Napa Valley), each signed by the vintner.