Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

‘World’s Most Beautiful Packaging’ Recognized at Pentawards 2008

Article-‘World’s Most Beautiful Packaging’ Recognized at Pentawards 2008

‘World’s Most Beautiful Packaging’ Recognized at Pentawards 2008

The international jury for the Pentawards, the first worldwide competition devoted exclusively to Packaging Design, presided over by Gérard Caron, announce their 2008 list of winners.

The Piper Heidsieck Rosé Sauvage champagne bottle, signed by the Dutch designers Viktor & Rolf, presented to the competition and produced by Sleever International, wins the Diamond Pentaward for Best of the Show 2008.

The Platinum Pentawards, which crown the best packaging in the 5 major categories, are:

Beverages Category
Turner Duckworth, USA, for Coca Cola Aluminum

Food Category
Pemberton & Whitefoord, UK, for Tesco Tortilla Chips

Body Category
DesignBridge, Holland, for Schwarzkopf Professional OSiS+

Other Markets Category
Aekyung, Korea, for Spark

Luxury Category
Dentsu Kyushu, Japan, for Yaoki Sake

27 Gold Pentawards have been awarded, as well as Silver and Bronze Pentawards.

All the winning designs can be seen on the site in collaboration with thedieline.

The winners received these global prizes during a special ceremony held at the Luxepack exhibition in Monaco (France) on 30 October 2008. The award-winning creations will be displayed in various locations including Paris, at the new DesignPack Gallery in January 2009, and the Shanghai Luxepack exhibition in March 2009.

“For this second edition, we recorded nearly 700 entries from 39 countries, an increase of over 35% compared to last year,” explains Brigitte Evrard, co-founder of the Pentawards. “A number of the largest packaging design agencies, principally from England, France, the USA and Japan, participated. We also received entries from packaging producers and Brand Owners leaders such as Coca-Cola, Procter & Gamble, Sony, Aekyung, Suntory, Danone Waters, etc.”

“The goal of the Pentawards is to recognize the best in packaging design at the global level,” said Gerard Caron, editor of and president of the Pentawards jury. “What is exciting for me is having professionals from around the world at my side. My jury is composed of 12 specialists in packaging design, designers and marketers, based in England, Russia, the USA, China, Brazil, Japan, France, Switzerland, Holland and Australia. This international panel allows a broad appraisal that takes account of the cultural and economic specificities of each participant.”

“This year, a new category devoted to limited editions was very successful. It is evident that brands dare to show more creativity when it is a matter of short-lived editions,” said Jean Jacques Evrard, co-founder of the Pentawards. “We noted the participation of packaging designers from the emerging countries as well as from “distant” countries such as South America, Australia, New Zealand, Russia and of course the countries of the new Europe.

The four large markets (England, the USA, France, and Japan) represent over 60% of the participants; the emerging or distant countries sent us splendid designs. This confirms the dynamism of the designers and the high level of maturity of these markets.”

Source: Pentawards

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.