Dramatic 2-in-1 mascara packaging

Bourjois Paris' latest mascara, “Coup de Théâtre” offers the long, lush false-eyelash effect without the dual mascara applicator. A white, thermoplastic, injected brush gives lashes maximum volume and length, thanks to the distribution and shape of its edges. Provided by Alcan Packaging Beauty (www.alcanpackagingbeauty.com), which invented the first injected brush model (the AP28), the brush allows an endless range of shapes and colors. Coup de Théâtre comes in 5 party colors for a look to match the mood. Borjois also wanted a complete two-color model that included a white brush, which has striking visual impact. The 2-in-1 concept is evident in the package design, where black and white colors intertwine—black for the screen-printed base, white for the brush and black and white stripes for the bi-injected PP cap.