Hair thickener gets a boost from pearlized packaging

Salon Dynamics, Kannapolis, NC, has launched a new Thermafuse® root-lifting haircare spray called Boost thickening spray that's designed to build body and volume. The spray comes in a pearlized orange, 8-oz high-density polyethylene bottle molded in a triangular shape and debossed on the sides with the "Thermafuse Healthier Hair with Heat" slogan. Designed and marketed in conjunction with Joni Rae and Associates (www.joniraeandassociates.com), the package is topped with a dazzling copper-colored sprayer and a clear overcap from Saint-Gobain Calmar (www.calmar.com). The easy-to-hold, proprietary bottle, molded by Matrix Packaging (www.matrixpackaging.com), presents clean visuals and a color-matched, back-panel label from Ampersand Div. of WS Packaging (www.wspackaging.com). The label has a peelable top layer listing product advantages and usage instructions. Underneath is a clear label that lists ingredients, key advantages and other benefits.