Jones Soda sweetens Valentine's Day with new gift pack

In February, Jones Soda Co. started serving up love by the bottle, with its national launch of a limited-edition Valentine pack of specially flavored soda. Jones also sent 10,000 of the packs to troops stationed in Afghanistan and Iraq. The exclusive 2006 Valentines pack contains two bottles of Love Potion #6, a specially designed flavor that "captures the taste of love." Also included in the pink and red corrugated container is a Love Potion #6 lip balm, a CD sampler of songs by Sony BMG recording artists and a Jones Love Coupon Book. Nonprofit organization Operation AC handled the delivery to the U.S. troops. The soda bottles and other offerings are seen through a heart-shaped window die-cut on the front panel, amidst red and pink Valentine-heart graphics. Inner inserts seat the bottles in a vivid red. Victory Packaging (www.victorypackaging.com) makes the corrugated carton and insert, which are offset-printed in four-color process and a special color, plus an aqueous coating and spot varnish. The carton's top sheet is .012 Ponderosa, laminated to E-flute. The graphics were created by Jones and Felegance (www.felegance.com.