Sponsored By

Veggie can-inspired packaging brings whimsy to nostalgic candy

Linda Casey

January 29, 2014

1 Min Read
Veggie can-inspired packaging brings whimsy to nostalgic candy
PRN-JELLY-BELLY-PEAS-CARROTS-for channel


288401-PRN_JELLY_BELLY_PEAS_CARROTS_1yMedium.jpg

PRN-JELLY-BELLY-PEAS-CARROTS-1yMedium

Revived from the Jelly Belly Candy Co.'s antique candy molds is Peas & Carrots mellocreme mix. The nostalgic confection is set to debut on retail shelves February 2011 with packaging designed to offer a touch of trend-setting whimsy.

The sweet is packaged to resemble a typical can of vegetables. The co. says the new packaging makes Peas & Carrots a fun basket-filler come springtime or ready for gifting for any occasion.

Jelly Belly Candy Co. says, the mellocreme’s novelty shapes go back to the 1880s when candy corn was first invented. Peas & Carrots Mix is dairy-free, gluten-free and certified OU Kosher treat. The ‘baby carrots" are mellocreme candy in orange sherbet flavor, and the "peas" are green apple flavor.

Sign up for the Packaging Digest News & Insights newsletter.

You May Also Like