Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Package design for men’s shaving soap aids in-shower shavers: Gallery

Color coding on both the card-stock sleeve and the polypropylene case that holds Dave’s Shower Shave soap signals the product’s scent: Spruce Jojoba, Mandarin Mint or Sage Bergamot.

Entrepreneur Dave Nowacek—tired of shaving in front of a sink with chemical-based products on his face, only to get razor burn and nicks—had an epiphany: Stop the insanity, and start shaving in the shower. But the health and beauty aids (HBA) category isn’t exactly brimming with in-shower shaving products. So Nowacek created his own shaving bar, which he calls Dave’s Shower Shave.

The product is hand-crafted, 100% organic soap formulated—and packaged—for in-shower shaving. Each bar is packed in a travel-friendly, recyclable polypropylene case with a suction cup on the back for sticking to the shower wall. The front of the injection-molded case features a square mirror.

Wrapped around the case is a card-stock sleeve printed with brand graphics and color-coded by scent: Spruce Jojoba, Mandarin Mint and Sage Bergamot.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish