Skincare line brings condition to forefront of packaging

Leading dermatologist brand Cetaphil has improved its look for its cleansers and moisturizers product portfolio to compete against the flood of skincare products in the marketplace. To bring its packaging front and center on the shelves and to make it less confusing for the consumer, the company has updated its product labels to address specific skin concerns.

With the abundance of skincare options found at mass retail counters, consumers often find themselves roaming the aisles faced with the daunting task of selecting the best products for their skin type. The Cetaphil brand aims to help guide consumers by updating product labels to address specific skin concerns. 

"For more than 60 years we have formulated Cetaphil products to be gentle enough for even the most sensitive skin, offering solutions for adults and children as young as 3 months old," says Miles Harrison, vp and general manager for Self Medication at Galderma Laboratories, L.P.  "As a leader in dermatology we strive to bring the science within our products to the hands of our consumers in a very straightforward, reliable manner. With this rebranding, we believe our customers will now be able to easily identify the power of the RestoraDerm regimen and its ability to help soothe their eczema symptoms."  

Cetaphil RestoraDerm Eczema Calming Body Wash and Moisturizer, $13.99-$14.99 (10 oz.), is available now on Cetaphil.com, Amazon.com, Target, Walmart, CVS/pharmacy, Walgreens, Rite Aid, and Ulta retailers nationwide.