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'Balmshell' of a smear campaign'Balmshell' of a smear campaign

March 11, 2015

1 Min Read
'Balmshell' of a smear campaign



Balmshell smears

Balmshell smears

Direct from Canada, lip and cheek gel “smears” called Balmshell can be applied effortlessly and they set perfectly, according to the manufacturer. They give cheeks a bright glow and lips a sultry stain. The smears are applied using a sponge applicator wand that blend the tints without staining hands. The cosmetics are formulated with white tea extract, chamomile and rose water, and are available in a shade called Gossip Greta.

Balmshell smears are packed in an attention-getting, injection-molded, flexo-printed tube with a foam-tipped applicator. The top end of the tube contains 4 g of product. The reverse end reveals a stubby applicator used for smoothing and blending the color. The tube and instructions are placed in an offset-printed, white-lined carton with a hand-locking base and a tied top.


‘Balmshell’ of a smear campaign



‘Balmshell’ of a smear campaign


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